At the beginning of its introduction into China, automobile beauty generally refers to almost all automobile service items. With the continuous development and evolution of the automobile aftermarket service industry, the contents of automobile beauty nowadays have been subdivided to mainly include: Car washing, car paint beauty (waxing, sealing glaze, coating, plating), car interior care (room cleaning, room sauna, room disinfection) car refurbishment of other parts (engine refurbishment, hub refurbishment, headlights refurbishment, plastic parts refurbishment and other content). Car boutique, car decoration is also a car beauty project.
"Car beauty" is known as "car maintenance care" in Western countries, car beauty should use professional and high-quality maintenance products, targeted maintenance, beauty and renovation for the material of each part of the car. These products are made of high-tech means and excellent chemical raw materials, it can not only make the car brand new but also make the old car completely refurbished, and keep the bright luster for a long time. Make the appearance of the car after professional beauty as clean as new, paint bright for a long time to maintain, effectively extend the life of the car.
In addition, more professional automotive beauty is through the use of advanced equipment and hundreds of articles, after dozens of working procedure, from the body, the car chamber (carpets, leather, velvet, instrumentation, acoustics, ceiling, hot and cold draught, gear area of high pressure of welcome vacuum glazing), engine (free disassembly cleaning), tire rims, chassis, bumper, such as oil circuit for vehicle handling, Make the old car into a new car and keep for a long time, and deep scratches can be special quick repair.
With the growth of income level of Chinese residents, the car owners will pay more attention to the enjoyment of car culture. Urban residents in our country have begun to walk from the era of cars to enjoy the era of automobile culture, most of the urban residents are entering the era of automobile consumption, car is no longer a symbol of people's identity and status, become the concentrated embodiment of the automobile consumers of personalized, diversified cultural orientation.
The mass entry of cars into the home opens up a broader market for the car beauty care industry. Market survey and analysis report of automobile maintenance industry shows that more than 60% of private high-grade car owners have the habit of making external beauty maintenance for cars; More than 30% of low people low car owners also began to form the concept of beauty maintenance to the car; More than 30% of public high-end cars also regularly carry out external beauty maintenance; More than 50% of private car owners are willing to do their own car grooming and maintenance if they master the basic technology. It is not difficult to see that the automobile beauty industry has a huge market development space in China.
According to the European and American countries, in a fully fledged international automobile market, car sales profit in the whole industry accounts for only 20%, the constituents of the parts supply profits accounted for 20%, and 50% - 60% of the profits are generated from car service, U.S. auto service industry turnover has exceeded vehicle sales, among them, The auto beauty industry alone is worth more than $350 billion a year.
The rapid development of Chinese automobile cosmetology and the existing very mature business models, the consumer's consumption concept in the past two years gradually mature, for example, coating has become the most concerned topic in the field of automobile cosmetology, which includes silicone coating, glass fiber coating, physical coating, electrophoresis coating. From the simple car washing, car wax, sealing glaze and coating, the domestic automobile beauty industry has entered a stage of continuous upgrading, because the huge market of automobile beauty maintenance industry continues to attract businesses to enter, thus promoting the progress of the whole market.
Domestic auto beauty industry has passed the initial stage, auto beauty projects before the emergence of diversification, high-end trend, therefore, some enterprises launched the concept of "star beauty". The high technology content of automobile cosmetology makes the automobile cosmetology industry develop more rapidly in the future. The renewal of beauty items and the continuous upgrading of beauty technology have become a very important topic.
According to the wto commitment, allowing foreign investment in domestic automobile service trade in our country, so foreign car beauty service chain agencies have sprung up in China, foreign car beauty companies have products on the Chinese market, opened chain stores across the country, and has produced an army of automotive beauty, workers increased year by year, The auto beauty industry is showing a boom.
Although the cake of Chinese car beauty market is big, the market competition is still very fierce. According to the survey, the current situation of automobile beauty maintenance industry is not mature consumer understanding, enterprise management is not standard, lack of professional talents, industry standards and so on. The vast majority of street stores are congenital lack of scientific management, technical support and formal purchase channels.
